Post by pricejackson on Jul 11, 2019 1:32:03 GMT -8
Building a buyer persona as part of your marketing plan is more than just broadly listing out demographics of your target customer though. You need to know your target customer as if they were a close, personal friend, like you might go out to see them for drinks this very weekend.
As we know from interactions with our own friends, they can be full of surprises. So one of the biggest mistakes you can make when creating a buyer persona is to constantly make assumptions. Actually put these personas to the test, hit the pavement, and start interviewing people and get some real data. After all, there’s that saying about assumptions making a donkey out of you and me.
As we know from interactions with our own friends, they can be full of surprises. So one of the biggest mistakes you can make when creating a buyer persona is to constantly make assumptions. Actually put these personas to the test, hit the pavement, and start interviewing people and get some real data. After all, there’s that saying about assumptions making a donkey out of you and me.