Post by account_disabled on Dec 30, 2023 3:17:20 GMT -8
Cheetah Digital , provider of cross-channel customer engagement solutions for marketing professionals, boosts loyalty programs with the launch of new resources aimed at marketing professionals . Following the recent changes seen in the sector, particularly due to the sudden rise of e-commerce and the multiplication of requests from customers, Chetaah Digital launches an “Essential Guide to Modern Loyalty Programs ” aimed at marketing professionals to decipher new trends and identify best practices to meet new expectations. In addition, the marketing solutions provider also announces the launch of its new dynamic tool, Loyalty Assessment by Cheetah Digital , which allows you to evaluate companies' loyalty strategies with just a few clicks. Defining an optimal loyalty program is a complex task since it is based on the company's activity, but also on its audience. Despite this, any profitable loyalty strategy is based on listening to the customer, the relevance of the experience and the ability to respond.
The recent boom in e-commerce, due to the COVID-19 crisis, has had a great impact on these programs , which have been forced to review their offers to guarantee the continuity of the relationship Phone Number List and maintain the emotional bond between followers and the brand, beyond the transactional. In this context, Cheetah Digital offers a new guide to understanding what a modern loyalty program should offer. Using the example of four business sectors greatly affected by the crisis, such as retail, travel, restaurants and financial services, Cheetah Digital experts reveal the best loyalty practices. The latter, as the marketer's holy grail, is indeed an essential component to differentiate yourself and ultimately increase revenue. In addition, the company promotes loyalty programs with the launch of a second resource , now available, which consists of a dynamic tool to evaluate active loyalty programs, which allows brands, by responding to a quick questionnaire, to obtain an audit of your situation, as well as recommended practices to improve it.
Success stories and reports are also made available to brands so that teams can fully understand the problems and resolve them in the medium and long term . These initiatives are part of Cheetah Loyalty 's offering that provides marketers with a set of powerful tools to help them build strong relationships with their most loyal customers, with the aim of generating the greatest profitability. Cheetah Loyalty's modern architecture also allows Cheetah experts to track campaign performance in real-time and contact your customers when necessary. “ Loyalty is a strategy that needs to be flexible and innovative to meet changing customer expectations, ” says Magalie Lasfargues, EMEA Strategic Services Director at Cheetah Digital . “At a time when certain sectors, such as retail, are becoming more competitive, it is more important than ever to differentiate yourself and loyalty programs are an excellent tool to face this challenge.”
The recent boom in e-commerce, due to the COVID-19 crisis, has had a great impact on these programs , which have been forced to review their offers to guarantee the continuity of the relationship Phone Number List and maintain the emotional bond between followers and the brand, beyond the transactional. In this context, Cheetah Digital offers a new guide to understanding what a modern loyalty program should offer. Using the example of four business sectors greatly affected by the crisis, such as retail, travel, restaurants and financial services, Cheetah Digital experts reveal the best loyalty practices. The latter, as the marketer's holy grail, is indeed an essential component to differentiate yourself and ultimately increase revenue. In addition, the company promotes loyalty programs with the launch of a second resource , now available, which consists of a dynamic tool to evaluate active loyalty programs, which allows brands, by responding to a quick questionnaire, to obtain an audit of your situation, as well as recommended practices to improve it.
Success stories and reports are also made available to brands so that teams can fully understand the problems and resolve them in the medium and long term . These initiatives are part of Cheetah Loyalty 's offering that provides marketers with a set of powerful tools to help them build strong relationships with their most loyal customers, with the aim of generating the greatest profitability. Cheetah Loyalty's modern architecture also allows Cheetah experts to track campaign performance in real-time and contact your customers when necessary. “ Loyalty is a strategy that needs to be flexible and innovative to meet changing customer expectations, ” says Magalie Lasfargues, EMEA Strategic Services Director at Cheetah Digital . “At a time when certain sectors, such as retail, are becoming more competitive, it is more important than ever to differentiate yourself and loyalty programs are an excellent tool to face this challenge.”