Post by account_disabled on Mar 5, 2024 21:04:49 GMT -8
Do you know what digital transformation really means? An increasingly widespread expression nowadays, but which still generates some perplexity. Following the Covid-19 pandemic, digital has become a necessity, especially for small and medium-sized businesses. The question is: are companies making real change? And do they know all the implications in the B2B sector? In this article, we try to answer these questions and clarify some important concepts. Digital transformation: a possible definition HubSpot describes digital transformation as the process of integrating digital technologies into all aspects of the business. A transformation that does not aim to change what companies do, but how they do it, revolutionizing the way every operation is carried out.
Technologies change processes, corporate culture and customer Germany Phone Number experience, to meet a constantly changing market and increasingly demanding buyers . And they are precisely the protagonists to focus on when starting a digital transformation process . Every decision must be based on the customer, what they are looking for and what they need. There are three main areas in which change can take place: marketing which represents the first contact with the company in the initial stages of the buyer's journey the sales that occur when the prospect is ready to purchase, in the final phase of his process customer service , available especially after-sales Let's see them in detail.
New Call-to-action B2B marketing The health emergency has certainly accelerated digital transformation even in companies still reluctant to change. With the cancellation of conferences and trade shows , many companies today showcase industry news via the web and meet prospects through virtual events. Most likely, these new habits will continue even when the situation returns to stable. This is why digital transformation is essential, today more than ever. Below are some elements that cannot be missing: an effective website that attracts the attention of potential customers and guides them to purchase educational content that provides value to prospects and helps create a relationship of trust great attention to SEO , search engine optimization; if done appropriately, it allows you to be visible on search engines and to be found by potential customers a widespread presence on social media, including through paid campaigns.
Technologies change processes, corporate culture and customer Germany Phone Number experience, to meet a constantly changing market and increasingly demanding buyers . And they are precisely the protagonists to focus on when starting a digital transformation process . Every decision must be based on the customer, what they are looking for and what they need. There are three main areas in which change can take place: marketing which represents the first contact with the company in the initial stages of the buyer's journey the sales that occur when the prospect is ready to purchase, in the final phase of his process customer service , available especially after-sales Let's see them in detail.
New Call-to-action B2B marketing The health emergency has certainly accelerated digital transformation even in companies still reluctant to change. With the cancellation of conferences and trade shows , many companies today showcase industry news via the web and meet prospects through virtual events. Most likely, these new habits will continue even when the situation returns to stable. This is why digital transformation is essential, today more than ever. Below are some elements that cannot be missing: an effective website that attracts the attention of potential customers and guides them to purchase educational content that provides value to prospects and helps create a relationship of trust great attention to SEO , search engine optimization; if done appropriately, it allows you to be visible on search engines and to be found by potential customers a widespread presence on social media, including through paid campaigns.